VTS is the largest forwarder in the Astrakhan region (Russia). The brand has a positive image in the industry, but it needed recognizable elements of the brand identity, creating the right impression.

1. development of a new brand architecture.

2. updating of the logo and color gamma.

3. design of new elements of corporate identity.

In addition to the VTS brand, the company's portfolio also includes VTS Terminal, VTS Broker, VTS Forwarding, VTS Port, VTS Logistics, VTS Wholesale. Having explored the architecture of relationships and relationships within the group of companies, we decided to build a brand architecture based on the principle of a hybrid.

Such architecture not only helps to make sense of the company's products and services, but also provides clarity, communicates synergies between divisions, translates and arguments the benefits of the brand.

Solving the problem of maintaining recognition, we carefully adjusted the brand logo, giving the ellipse a dynamic look. The company's main signature colors are navy blue, black and gray, and white.

Additional colors are attached to each of the sub-brands. The sub-brand ellipses have two parts: the upper blue part indicates subordination to the parent brand, and the lower colored part helps recognize the sub-brands. The color of the bottom part of the ellipse is also the color of the name of each sub-brand. We also added descriptors to the sub-brand logos to help identify specialization. We finalized the logos by creating English versions for use in international business documentation and communications. 

The basis of the identity is an oval, filled in with the company's color. Crossing ovals, made with outlining, play the role of additional elements. The color coding makes all the brands, including the parent brand, look like a recognizable, holistic series, while being different from each other.

As a result, the design of different business sectors received a unique visual line. The key message of the brand — "We unite the directions" — is supported by the corresponding brand architecture and graphic solutions.

Art Director: Sergey Samofalov

Strategist: Irina Mokrousova

Designer: Olga Lyashenko, Sergey Koger

Project Manager: Anna Artemova